Category: Uncategorized

Comfort in the Skies: Hawaiian Airlines Lounge Access

For many travelers, the airport lounge is a sanctuary – a quiet space to relax, catch up on work, or enjoy refreshments before embarking on a flight. Hawaiian Airlines, with its focus on providing an authentic Aloha experience, offers a network of lounges designed to provide comfort and convenience to its passengers. This network includes The Plumeria Lounge at its Honolulu hub, Premier Club lounges across the Hawaiian Islands, and access to select international partner lounges. Understanding the access rules, amenities, and locations of these facilities can significantly enhance your travel experience, particularly when flying on longer routes.¹⁵

The Plumeria Lounge at Honolulu (HNL): Flagship Comfort

The Plumeria Lounge, situated in Terminal 1 on the 3rd floor of the Daniel K. Inouye International Airport (HNL) in Honolulu, serves as Hawaiian Airlines’ flagship lounge for many of its premium passengers.¹⁶ It’s conveniently located past the TSA security checkpoint, near the Wiki Wiki shuttle pick-up area.¹⁸

Access to The Plumeria Lounge is extended complimentary to several categories of Hawaiian Airlines passengers. These include Business Class guests departing Honolulu for international destinations, and effective April 1, 2025, First Class guests departing Honolulu to North American gateway cities. Pualani Platinum members, along with one guest, also enjoy complimentary access when departing Honolulu on international flights.¹⁷

For other Hawaiian Airlines ticketed passengers, day passes can be purchased at the lounge, subject to availability. General admission is typically $40. Discounted rates are often available for Pualani Gold and Pualani Platinum members; for example, Pualani Gold members might pay $30-$35, and Pualani Platinum members (if not eligible for complimentary access on their specific route) might pay $25-$30.¹⁶ It’s worth noting that some sources show slight variations in these elite day pass prices, so passengers should always verify the current rates with Hawaiian Airlines directly. Additionally, Priority Pass members may access the lounge, though this is subject to capacity constraints.¹⁷ Premier Club members holding one-time access passes for The Plumeria Lounge can also use them here.¹⁸

The Plumeria Lounge aims to provide a comfortable pre-flight environment. Amenities include a selection of hot food, complimentary beer and wine, a dedicated customer service agent for lounge guests, high-speed Wi-Fi, and ample AC and USB charging outlets. Restroom facilities are also available within the lounge.¹⁷ The snack offerings often feature delightful Hawaiian treats, such as Honolulu Cookie Company shortbread and Mele Macs macadamia nuts.¹⁷ The lounge’s ambiance has been described as an “oasis of beige” – functional and clean, with various seating types including counter seating, tables, booths, and armchairs.¹⁷ The decor also incorporates plumeria-themed artwork by local photographer Rae Huo, adding a touch of island artistry.¹⁹

House rules for The Plumeria Lounge include an age restriction: guests must be 21 years or older for solo entry due to the service of alcoholic beverages; those under 21 must be accompanied by an adult on the same itinerary. Pets are not permitted, and smoking (including electronic cigarettes) is prohibited.¹⁶ The multi-tiered access strategy for The Plumeria Lounge—balancing complimentary entry for high-value customers with paid options for others and third-party programs like Priority Pass—reflects an effort to maximize lounge utilization while ensuring a quality experience for its premium flyers.

Premier Club Lounges: Comfort Across the Islands

Hawaiian Airlines has also operated a network of Premier Club lounges, primarily catering to inter-island travelers, North America First Class passengers, and its elite Pualani members. While new Premier Club memberships are no longer available for purchase or renewal as of January 1, 2025 ²¹, these lounges remain accessible to existing members and other eligible passengers. This change in membership availability strongly suggests a future transition for Hawaiian’s domestic lounge offerings, likely to be influenced by the ongoing integration with Alaska Airlines and its established “Alaska Lounge” network. The long-term plan for these Hawaiian-branded Premier Clubs is an area that loyal Hawaiian flyers will be watching closely.

These Premier Club facilities are located at key airports throughout the Hawaiian Islands:

Honolulu, Oahu (HNL): Located in Terminal 1, on the 2nd Floor, near Gate A18.²⁰
Kahului, Maui (OGG): There are two locations: the North lounge is across from Gate 17, and the South lounge is across from Gate 15.²⁰
Lihue, Kauai (LIH): Situated near Gate 5.²⁰
Kona, Hawaii Island (KOA): Found next to Gate 10.²⁰
Hilo, Hawaii Island (ITO): Located below Gate 6.²⁰

Access to Premier Club lounges is granted to North America and Neighbor Island First Class guests, Pualani Platinum and Gold members, and, of course, existing Premier Club members. All must be departing on a Hawaiian Airlines-operated flight.²⁰ Passengers arriving on a Hawaiian Airlines flight can only use the Premier Club if they are connecting to another Hawaiian Airlines-operated flight; First Class passengers making such a connection must also hold a First Class seat on their onward connecting flight to be eligible for lounge access upon arrival.²²

Amenities in the Premier Club lounges typically include “Pau Hana” snacks, coffee, tea, soda, and juice. Guests can also benefit from the assistance of a dedicated customer service agent, utilize the complimentary Wi-Fi, and find AC and USB outlets for charging devices.²⁰ It’s important to note that restroom facilities are available only in the Honolulu (HNL) Premier Club lounge.²² The presence of these lounges across the Neighbor Islands underscores their importance for the high volume of inter-island traffic and for serving frequent flyers within Hawaii.

International Partner Lounges: Extending Comfort Globally

To enhance the travel experience for its premium cabin passengers on international routes, Hawaiian Airlines collaborates with a selection of partner airlines and airport authorities to provide lounge access at various international gateways.²⁶

The access policy for these partner lounges generally allows entry for select First and Business Class guests flying to Hawaii on Hawaiian Airlines. Additionally, Pualani Platinum members, along with one guest, can typically use these lounges when departing from an international airport on a Hawaiian Airlines-operated flight.²⁶

Key international partner lounge locations include:

New York (JFK): The Greenwich Lounge, operated by American Airlines, located in Terminal 8, above Gate 12. This is a notable enhancement resulting from Hawaiian’s move to Terminal 8 and its closer alignment with Oneworld partners like American Airlines.²⁶
Sydney (SYD), Australia: The House, operated by Swissport, found in Terminal 1 (International Departures), near Gate 51.²⁰
Incheon (ICN), South Korea: The Korean Air Lounge, located on the 4th floor of Terminal 1, near Gate 28.²⁰
Auckland (AKL), New Zealand: The Strata Lounge, situated on Level 1 Departures.²⁰
Japan: This includes Lounge Fukuoka at Fukuoka Airport (FUK); JAL Sakura Lounges at Haneda (HND) and Narita (NRT) airports in Tokyo; and Lounge Kansai at Kansai International Airport (KIX) near Osaka.²⁰

The provision of international partner lounges is a critical aspect of the premium travel experience. However, it’s essential for travelers to be aware of the dynamic nature of airline partnerships, especially in light of Hawaiian Airlines’ merger with Alaska Airlines. For instance, Hawaiian Airlines has announced the termination of its partnerships with Japan Airlines and Korean Air, effective from the end of June 2025 for booking redemptions and access under current agreements.⁸ This will directly affect lounge access at key Asian gateways like Tokyo and Seoul, unless new arrangements are established under the broader Alaska Airlines/Oneworld alliance framework. Conversely, the access to the American Airlines-operated Greenwich Lounge at JFK ²⁶ exemplifies the potential for enhanced benefits as Hawaiian integrates more closely with Oneworld. This transition period will likely see some existing direct partnerships end while new, alliance-based lounge access opportunities emerge.

Hawaiian Airlines Lounge Access Guide

The following table provides a simplified overview of lounge access for Hawaiian Airlines passengers:

Lounge Type	Location(s)	Access Via	Cost (if any)	Guest Policy (Typical)
The Plumeria Lounge	Honolulu (HNL), Terminal 1	Business Class (Int’l), First Class (North America from 4/1/25), Pualani Platinum (Int’l departures), Day Pass, Priority Pass, Premier Club Pass	Free for eligible premium/elite; Day Pass: $40 (General), $30-$35 (Pualani Gold), $25-$30 (Pualani Platinum); Priority Pass subject to terms	Pualani Platinum: 1 guest (Int’l); Day Pass: per person
Premier Club	HNL, OGG (North & South), LIH, KOA, ITO	First Class (NA/Inter-island), Pualani Platinum, Pualani Gold, existing Premier Club Members (all on HA-operated departing flights)	Free for eligible passengers/members	First Class check-in line access for member + 2 guests often cited with Premier Club benefits, specific lounge guest policy may vary by status
Int’l Partner Lounge	JFK, SYD, ICN, AKL, FUK, HND, KIX, NRT (see specific lounge details above)	First/Business Class (to Hawaii), Pualani Platinum (departing internationally on HA)	Free for eligible premium/elite	Pualani Platinum: 1 guest

Note: Access rules and guest policies can vary and are subject to change. Always verify with Hawaiian Airlines for the most current information, especially during the Alaska Airlines merger transition. This table synthesizes information from multiple sources.¹⁶

Conclusion: Relax and Recharge with Aloha

Hawaiian Airlines provides a range of lounge facilities designed to offer passengers a comfortable and relaxing start to their journey. Whether it’s the flagship Plumeria Lounge in Honolulu, the convenient Premier Clubs across the Hawaiian Islands, or partner lounges at international destinations, these spaces offer valuable amenities. As Hawaiian Airlines navigates its integration with Alaska Airlines and prepares for full Oneworld alliance membership, passengers should anticipate an evolution in lounge access policies and availability. It remains crucial to check the specific rules based on your ticket type, elite status, and destination to make the most of these pre-flight havens and truly begin your travel with a touch of aloha.

May 16, 2025

Maximize Rewards with Alaska Airlines Credit Cards

I. Introduction: The Alaska Airlines Credit Card Landscape

Co-branded airline credit cards are a cornerstone of loyalty programs, offering travelers a way to earn miles on everyday spending and enjoy airline-specific perks. Among these, the Bank of America Alaska Airlines Visa Signature® (for personal use) and the Alaska Airlines Visa® Business Card have carved out a significant niche, particularly for those who frequently fly with the Seattle-based carrier or aim to leverage its highly-regarded Mileage Plan program.¹⁰

This report provides a deep dive into the benefits, costs, and overall value proposition of these credit cards. The Alaska Airlines credit cards, especially the personal Visa Signature, are frequently praised for one standout feature: Alaska’s Famous Companion Fare™. For many cardholders, this single benefit can justify the annual fee year after year. However, a comprehensive assessment necessitates a closer look at mileage earning rates, ancillary travel perks, and how these align with diverse traveler profiles and spending habits. Understanding these elements is key to determining if an Alaska Airlines credit card is a worthwhile addition to one’s wallet.

II. Alaska Airlines Visa Signature® Credit Card (Personal Card)

The personal Alaska Airlines Visa Signature® card is the more common of the two and carries a suite of benefits tailored to the individual traveler.

A. Current Welcome Offer

New cardholders are typically greeted with an attractive welcome package, which often includes ¹⁵:

Bonus Miles: A substantial number of Mileage Plan bonus miles (offers have historically ranged from 60,000 to 70,000 miles) after meeting a minimum spending requirement within the first few months of account opening.
Initial Companion Fare: The valuable Companion Fare is often included as part of the sign-up bonus, allowing a new cardholder to utilize this perk early on.
Flight Discount Code: Some offers may also include a percentage-based discount code for a future Alaska Airlines flight.

B. Mileage Earning Rates

The card accrues Mileage Plan miles at the following rates ¹⁰:

3 miles per $1 spent on eligible Alaska Airlines purchases (including flights, inflight purchases, and vacation packages).
2 miles per $1 spent on eligible gas, EV charging stations, cable, streaming services, and local transit (including rideshare) purchases.
1 mile per $1 spent on all other purchases.
10% Rewards Bonus: Cardholders who also have an eligible Bank of America® deposit account (like checking or savings) can earn a 10% bonus on all miles earned from card purchases. For example, earning 1,000 miles from purchases would result in an additional 100 bonus miles.¹⁵

C. Alaska’s Famous Companion Fare™

This is arguably the card’s most significant ongoing benefit ¹⁰:

Details: It allows the primary cardholder to book a round-trip coach companion ticket on Alaska Airlines flights for a base fare of $99, plus applicable taxes and fees (which start from $23).
How to Obtain: The Companion Fare is awarded upon approval for new cardholders (as part of the welcome offer). Subsequently, it is awarded each year on the account anniversary, provided the cardholder has spent $6,000 or more on purchases with the card within the prior anniversary year. It’s worth noting that some long-time, “grandfathered” cardholders may have terms that do not require this annual spend.¹⁹
Value: The potential savings from the Companion Fare can be substantial, particularly on more expensive routes such as transcontinental flights or travel to Hawaii.¹⁶ For many, this perk alone makes the annual fee a worthwhile investment.

D. Travel Perks

Beyond mileage earning and the Companion Fare, the card offers several travel-enhancing benefits:

Free Checked Bag: The primary cardholder and up to six additional guests traveling on the same reservation can each check their first bag free of charge when the flight is purchased with the Alaska Airlines Visa Signature® card.¹⁰ This can equate to savings of $70 per person on a round-trip flight, based on a $35 first checked bag fee each way.
Priority Boarding: Cardholders receive priority boarding when they pay for their Alaska Airlines flight with their card, allowing for earlier access to overhead bin space.¹⁰
Alaska Lounge+ Discount: A $100 discount is offered on an annual Alaska Lounge+ Membership when purchased with the card.¹⁰
Inflight Purchase Rebate: Cardholders receive 20% back as a statement credit on Alaska Airlines inflight purchases, including food, beverages, and Wi-Fi, when paid for with the card.¹⁵
No Foreign Transaction Fees: The card does not charge foreign transaction fees on purchases made outside the United States, making it a good option for international travel.¹⁶
Elite Qualifying Mile (EQM) Earning Potential: For 2025, cardholders can earn one elite-qualifying mile (EQM) towards Mileage Plan status for every $3 spent on purchases, up to a maximum of 30,000 EQMs for the year.¹⁶

E. Annual Fee

The Alaska Airlines Visa Signature® credit card typically has an annual fee of $95.¹⁵

The overall worth of the personal card is heavily influenced by a cardholder’s ability to maximize the Companion Fare and the free checked bag benefit. For individuals who fly Alaska Airlines infrequently, travel solo, or primarily use carry-on luggage, the direct financial benefits may be less compelling when compared to general travel rewards cards that offer broader bonus categories or more flexible redemption options. However, for those who align with the card’s core strengths, the value can be exceptional. For example, a couple traveling once a year on a route where tickets are $400 each could save approximately $277 with the Companion Fare ($400 ticket – $99 fare – $23 taxes/fees), easily justifying the $95 annual fee even with the $6,000 spend requirement. If that same couple also checks one bag each round-trip, they save an additional $140 in baggage fees.

III. Alaska Airlines Visa® Business Credit Card

Designed for business owners, this card mirrors many of the personal card’s benefits but is tailored for business expenditures.

A. Current Welcome Offer

Similar to the personal card, new Alaska Airlines Visa® Business cardholders can typically expect a welcome offer consisting of bonus miles and an initial Companion Fare after meeting a minimum spending threshold.¹⁰ For example, a common offer is 60,000 bonus miles and the Companion Fare after $4,000 in purchases within the first 90 days.⁴⁸

B. Mileage Earning Rates

The earning structure is slightly different, catering to business spending patterns ¹⁰:

3 miles per $1 spent on eligible Alaska Airlines purchases.
2 miles per $1 spent on eligible gas, EV charging stations, shipping, and local transit (including rideshare) purchases. The inclusion of shipping as a bonus category is a key distinction for businesses.
1 mile per $1 spent on all other purchases.
10% Rewards Bonus: Similar to the personal card, businesses with an eligible Bank of America® small business account can earn a 10% bonus on miles earned from card purchases.¹⁷

C. Alaska’s Famous Companion Fare™

The Companion Fare benefit operates similarly to the personal card, typically requiring an annual spend (e.g., $6,000) for renewal after the initial offer.⁴⁸

D. Travel Perks

The business card generally includes the same travel perks as the personal version ¹⁰:

Free First Checked Bag for the cardholder and up to 6 guests on the same reservation.
Priority Boarding.
$100 off an annual Alaska Lounge+ Membership.
20% back on Alaska Airlines inflight purchases.

E. Annual Fee Structure

The annual fee for the Alaska Airlines Visa® Business card is typically $70 for the company plus $25 per employee card issued.¹⁰ This structure allows businesses to provide cards to employees while managing costs.

The business card offers a strong value proposition for companies whose employees frequently travel with Alaska Airlines or incur significant expenses in the bonus categories like shipping.

IV. Pros and Cons: A Balanced View

Evaluating any credit card requires weighing its advantages against its drawbacks.

Pros:

Highly Valuable Companion Fare: This is consistently cited as a top benefit, capable of saving hundreds of dollars annually and easily offsetting the annual fee for those who use it effectively.¹⁶
Free Checked Bags: A significant money-saver for individuals, families, or groups who regularly check luggage on Alaska Airlines.¹⁶
Priority Boarding: Enhances convenience and access to overhead bin space.¹⁶
Strong Earning on Alaska Airlines Purchases: 3x miles is a competitive rate for direct airline spending.¹⁶
Useful Bonus Categories: The 2x categories (gas, transit, streaming, shipping for business card) cover common expenses.¹⁶
10% Mileage Bonus with BoA Account: A nice boost for Bank of America customers.¹⁵
Lounge Discount and Inflight Rebates: Added perks that enhance the travel experience and offer modest savings.¹⁵
No Foreign Transaction Fees (Personal Card): Essential for international travelers.¹⁶
Value of Alaska Miles: Mileage Plan miles are generally considered valuable and offer excellent redemption opportunities on Alaska and its diverse range of partner airlines.⁹

Cons:

Annual Fee: $95 for the personal card and $70 for the company plus $25 per card for the business version must be factored in.¹⁶
Companion Fare Spend Requirement: For many cardholders, the $6,000 annual spend to receive the Companion Fare upon renewal is a significant hurdle and opportunity cost.¹⁶
Subpar Earning on Non-Bonus Spending: The 1 mile per dollar rate on general purchases is not as competitive as some other travel rewards cards that offer 1.5x or 2x on all spending.¹⁶
Benefit Utility: The card’s value diminishes significantly if the cardholder does not fly Alaska Airlines frequently, rarely checks bags, or cannot utilize the Companion Fare.²⁰
Bank of America Customer Service: Some users have reported dissatisfaction with Bank of America’s customer service, which could be a deterrent.²⁰
Limited Mileage Transfer Options: Alaska miles are primarily earned through flying, co-branded card spending, or transfers from only two major flexible points programs (Bilt Rewards and Marriott Bonvoy), making them somewhat harder to accumulate via transfers compared to currencies like Chase Ultimate Rewards or Amex Membership Rewards.¹⁶

The card’s worth is intrinsically linked to an individual’s or business’s travel patterns and their ability to maximize the Alaska-specific benefits. It is not a universally optimal travel card but rather a specialized tool.

V. How Does It Compare to Other Travel Rewards Cards?

When considering the Alaska Airlines credit cards, it’s useful to compare them against general travel rewards cards that offer flexible points currencies. Programs like Chase Ultimate Rewards (earned via Sapphire cards) and American Express Membership Rewards (earned via Gold/Platinum cards) provide points that can be transferred to a wide array of airline and hotel partners, offering greater versatility.¹⁶

The Bilt Mastercard, with no annual fee, also allows 1:1 transfers to Alaska Mileage Plan, making it a strong contender for earning Alaska miles on rent and other purchases without an airline-specific card.⁸ Cards like the Capital One Venture Rewards offer a straightforward fixed value for travel redemptions and also have airline transfer partners.¹⁶

For businesses, alternatives like the United℠ Business Card or the Ink Business Preferred® Credit Card offer different reward structures and perks, such as broader bonus categories or more flexible point redemptions, which might be more suitable depending on the business’s spending and travel needs.⁵⁰

The primary trade-off is between the targeted, high-value perks of an airline-specific card like Alaska’s (especially the Companion Fare) and the broader flexibility of general travel rewards cards. An Alaska loyalist who can leverage the unique benefits will likely find more direct value from the Alaska card than a diversified traveler who might prefer the adaptability of transferable points.

VI. Who Should Get the Alaska Airlines Credit Card?

The Alaska Airlines credit cards are most suitable for:

Frequent Flyers on Alaska Airlines: Particularly those based on or frequently traveling along the U.S. West Coast.
Travelers Who Can Maximize the Companion Fare: Individuals, couples, or families who can consistently use this benefit for significant savings.
Passengers Who Regularly Check Bags on Alaska: The free checked bag allowance can quickly offset the annual fee.
Individuals or Businesses Aiming to Earn Alaska Miles for Partner Redemptions: Mileage Plan offers excellent value on many international partner awards.
Bank of America Customers: The 10% bonus on miles earned from card purchases is an added incentive.

User discussions on platforms like Reddit echo these points: many find the card highly valuable due to the Companion Fare and free checked bags, especially those with grandfathered terms on the Companion Fare.¹⁹ However, the $6,000 spend requirement for the Companion Fare for newer users and occasional concerns about Bank of America’s service are recurring themes.¹⁹

The card functions best not necessarily as a primary card for all everyday spending (due to the 1x base earn rate), but as a specialized instrument for maximizing the value of travel with Alaska Airlines.

VII. Conclusion: The Verdict

The Alaska Airlines Visa Signature® and Visa® Business credit cards offer a compelling suite of benefits, headlined by the exceptionally valuable Famous Companion Fare™ and free checked bag allowance. For travelers whose patterns align with these core perks—primarily those who fly Alaska Airlines with some regularity, travel with a companion, and check luggage—the annual fee is often easily justified, and substantial savings can be realized.

However, the cards are not a universal solution. The $6,000 annual spend requirement for the Companion Fare (for most current cardholders) necessitates a careful calculation of opportunity cost versus rewards earned on other cards. For those who fly Alaska infrequently or prioritize flexible travel rewards transferable to multiple programs, alternative credit cards might offer a better overall return.

Ultimately, the decision to acquire an Alaska Airlines credit card should be based on a personalized analysis of one’s own travel habits, spending patterns, and ability to leverage the unique benefits offered by these cards.

Alaska Airlines Visa Signature® Credit Card Benefits at a Glance

Benefit	Details	Estimated Value/Consideration
Welcome Offer	Typically bonus miles (e.g., 60K-70K) + initial Companion Fare + possible flight discount after min. spend ¹⁵	Bonus miles worth $900-$1050 (at 1.5 cents/mile). Companion Fare can save $100s.
Mileage Earning	3x on Alaska; 2x on gas, EV, transit, cable, streaming; 1x elsewhere ¹⁵	Strong for Alaska spend. Bonus categories are useful. Base 1x earn is average.
Companion Fare	$99 + taxes/fees (from $23) for a companion annually after $6k spend (for most) ¹⁵	Potentially $100s in savings, often exceeding the annual fee. Crucial to meet spend if required.
Free Checked Bag	For cardholder + up to 6 guests on same PNR when paying with card ¹⁵	Saves $35 per bag, per direction. For a couple checking one bag each round-trip: $140 savings.
Priority Boarding	When paying with card ¹⁵	Convenience, better access to overhead bin space.
Lounge Discount	$100 off Alaska Lounge+ Membership ¹⁵	Reduces cost of Lounge+ from $795 to $695 (standard non-elite pricing).
Inflight Purchase Rebate	20% back on Alaska inflight purchases ¹⁵	Savings on Wi-Fi, food, drinks.
10% BoA Bonus	On miles earned from card purchases with eligible BoA account ¹⁵	Effectively increases earn rates (e.g., 3.3x on Alaska spend).
Annual Fee	$95 (Personal Visa Signature) ¹⁶	Must be offset by benefits utilized.

May 16, 2025

Upgrading with Hawaiian Airlines: Your Guide to Premium Seats

The allure of a more spacious seat, enhanced service, and the general comfort of a premium cabin is a common dream for many travelers, especially when embarking on long-haul journeys to or from the enchanting Hawaiian Islands. Hawaiian Airlines, a carrier synonymous with the Aloha spirit, offers several pathways to elevate your flight experience. Understanding these options—ranging from bidding for an upgrade and utilizing loyalty miles to leveraging elite status benefits and certificates—is key to transforming your travel from standard to special. This guide delves into the various methods Hawaiian Airlines provides for securing that coveted upgrade, helping you navigate your way to a more comfortable journey. The airline’s approach provides a degree of flexibility, catering to different passenger preferences, whether it’s a willingness to pay a bit extra, redeem accumulated loyalty currency, or enjoy the perks of frequent flying.¹

Pualani Platinum Certificates: A Premium Perk

For Hawaiian Airlines’ most loyal flyers, Pualani Platinum status—the apex of the HawaiianMiles elite tiers—has traditionally come with highly valued upgrade certificates.² These certificates represent a tangible reward for sustained loyalty, offering a confirmed upgrade to a higher class of service.

Typically, achieving Pualani Platinum status requires flying 40,000 miles or 60 segments within a calendar year.³ Historically, an alternative, though currently unavailable, path to this status and its accompanying certificates was through a direct purchase offer, such as one previously facilitated by Cobalt Corporate Travel. This particular offer included two one-way Business/First Class upgrade certificates.² These certificates were designated for upgrades to First Class on North American routes or Business Class on international services operated by Hawaiian Airlines. The status obtained through that specific purchase was noted as valid until March 1, 2026.²

The existence of a purchasable top-tier status that included systemwide upgrade certificates was a notable feature.² Such an option could be seen as a shortcut, potentially impacting the perceived value of status earned through extensive flying. The current unavailability of this purchase option might indicate a strategic reassessment by Hawaiian Airlines, possibly influenced by the ongoing merger with Alaska Airlines and a broader re-evaluation of how elite status and its most significant benefits, like upgrade certificates, are distributed.³ As loyalty programs integrate, airlines often streamline and align qualification and benefit structures, and it’s plausible that third-party status sale arrangements are paused or discontinued during such complex transitions to maintain the integrity and exclusivity of earned status. This could mean that access to these valuable upgrade certificates may become more closely tied to actual flight activity with the airline. Passengers interested in these certificates should monitor Hawaiian Airlines’ official channels for any updates on Pualani Platinum benefits and qualification.

Bid Up: Name Your Price for a Better Seat

Hawaiian Airlines’ “Bid Up” program offers an intriguing opportunity for eligible passengers to name their price for an upgrade from Main Cabin to First or Business Class.¹ Passengers can check their eligibility for the program by visiting the Bid Up webpage on the Hawaiian Airlines website and entering their booking confirmation code and last name.⁵

The process involves an invitation-based system. If a booking is eligible, passengers can submit one offer per flight segment. A crucial detail is that if a booking includes multiple passengers, the bid must be for all individuals on that passenger name record (PNR), and the offer amount is applied on a per-passenger basis.⁵ The submitted bid represents an amount additional to the original ticket price.⁵ Payment for successful bids is typically handled via credit card; debit cards requiring a PIN are not accepted. Upon submitting a bid, a zero-dollar authorization hold is placed on the card, which is released whether the bid is successful or not. The card is only charged the full bid amount if Hawaiian Airlines accepts the offer.⁵

It is important to understand that Hawaiian Airlines retains sole discretion in accepting or rejecting bids, and there is no guarantee of an upgrade, regardless of seat availability in the premium cabin.⁵ This underscores that Bid Up is a revenue management tool for the airline, designed to monetize otherwise unsold premium seats. For passengers, it’s a chance at a potentially less expensive upgrade compared to purchasing a First Class ticket outright, but it remains a gamble with no transparent formula for success.

Passengers can modify or cancel their bids up to 28 hours before the scheduled departure, provided the offer has not already been accepted and the credit card charged.⁵ Refunds for accepted bids are generally not provided, with limited exceptions, such as if the flight is canceled and the passenger is re-accommodated in their original cabin class.⁵

Several important considerations apply to Bid Up upgrades: HawaiianMiles are earned based on the original fare class purchased, not the upgraded cabin. If a passenger had previously paid for an Extra Comfort seat, this fee is not refunded upon a successful Bid Up upgrade. However, passengers upgraded through Bid Up are entitled to two complimentary checked bags.⁵ While there are no explicit tips in the provided information for successful bidding, general strategies might include bidding a reasonable amount that reflects the value of the upgrade to the passenger, and understanding that success is not guaranteed.

Mileage Upgrades: Using Your HawaiianMiles Wisely

Utilizing HawaiianMiles for upgrades is another popular pathway to a more comfortable flight experience.³ The HawaiianMiles award chart details the number of miles required for an upgrade, which varies depending on the route—such as Neighbor Island, West Coast to Hawaii, East Coast to Hawaii, or international destinations.³

For instance, upgrading a Main Cabin ticket to First Class on flights between North America and Hawaii typically starts at 25,000 HawaiianMiles one-way for the “Upgrade 1” or saver level.⁶ To secure these saver-level upgrades, passengers need to find availability in the “A” fare class. Tools like ExpertFlyer can be helpful in searching for this specific fare class availability.⁷ The “A” fare class is essentially the gateway to the most attractively priced mileage upgrades, but its availability is often limited, making proactive searching a crucial element of this strategy.

The process for requesting mileage upgrades on cash tickets usually involves contacting Hawaiian Airlines directly via phone or their online chat service.⁷ It’s important to note that to be eligible for a mileage upgrade, the original ticket must generally be booked in Main Cabin, not Basic Economy.⁷

A common and often effective strategy is to purchase an inexpensive Main Cabin ticket and then apply miles for an upgrade. This approach can be significantly more cost-effective than purchasing a First Class ticket outright, especially if miles are acquired through credit card sign-up bonuses, spending, or during mileage sale promotions.⁷ The ongoing merger with Alaska Airlines and the current 1:1 mile transfer facility between HawaiianMiles and Alaska Mileage Plan temporarily broadens the ways members can accumulate miles usable for these upgrades, as Alaska miles can effectively become HawaiianMiles for this purpose.³ However, the landscape for mileage use is dynamic, with Hawaiian Airlines set to end several of its airline partnerships by June 2025.⁸ This evolving environment may impact the overall value and flexibility of HawaiianMiles, potentially making upgrades on Hawaiian Airlines’ own flights a more central focus for mileage redemption.

Elite Status Upgrades: Perks for Frequent Flyers

Loyalty has its rewards, and for Hawaiian Airlines’ Pualani elite members, upgrades are a significant benefit. Pualani Platinum members, the top-tier elites, are entitled to complimentary upgrades, subject to availability.² This is one of the most valuable perks of achieving this status.

Both Pualani Gold and Pualani Platinum members also benefit from discounted First Class upgrades on the day of departure.³ These upgrades are typically processed closer to the flight’s departure time, with Pualani Platinum members generally having higher priority for both complimentary and discounted options.

Elite upgrades are a cornerstone of any airline loyalty program, designed to incentivize continued patronage. The value of Pualani Platinum status, in particular, is substantially linked to the prospect of these complimentary upgrades. The merger with Alaska Airlines ⁴ and the anticipated rollout of a combined loyalty program, expected around mid-2025 ⁴, will inevitably reshape how these elite upgrades are awarded and prioritized across the integrated network. Current Hawaiian Airlines elite members should stay informed about communications from the airline regarding these changes, as the structure of elite benefits, including upgrade eligibility and priority, is likely to evolve.

Other Upgrade Avenues

Beyond certificates, bidding, miles, and elite status, Hawaiian Airlines offers other ways to enhance your cabin experience:

Extra Comfort Seats: While not a First or Business Class product, Extra Comfort seats provide a noticeable step up from standard Main Cabin. These seats offer additional legroom, priority security screening and boarding at select airports, and personal AC power outlets.¹ Extra Comfort can be selected and paid for during the initial booking process or later by managing an existing trip through the Hawaiian Airlines website or mobile app.¹ This option serves as an intermediate upgrade, appealing to travelers who desire more space and a few extra perks without the full expense of First Class. The pricing and availability of Extra Comfort can influence the perceived value of attempting a First Class upgrade, as it provides a more affordable comfort enhancement.
Day of Departure Upgrades: As mentioned, Pualani Gold and Platinum members are eligible for discounted day-of-departure upgrades.³ Additionally, subject to availability, general passengers may sometimes be offered the chance to purchase upgrades at the check-in counter or at the gate. The cost for these upgrades varies by route; for example, Neighbor Island upgrades might be around $50, while North America routes could start from $379, with international routes potentially higher.¹⁴

Comparison of Hawaiian Airlines Upgrade Methods

To help travelers decide on the best upgrade strategy, the following table summarizes the key features of each method:

Feature	Pualani Platinum Certificates	Bid Up	Mileage Upgrade (Saver “A” Fare)	Elite Complimentary/Discounted	Extra Comfort Purchase
Eligibility	Pualani Platinum status	Eligible Main Cabin ticket holders (invitation/lookup based)	Main Cabin ticket (specific fare classes, “A” for saver upgrade)	Pualani Platinum (complimentary), Pualani Gold/Platinum (discounted)	Any passenger (except Basic Economy for post-booking upgrade)
Cost	Certificate (earned with status)	Bid amount (additional to ticket price)	Miles (e.g., 25,000 for NA-HI) + original ticket cost	Free (complimentary) or discounted cash rate (day of departure)	Fixed cash price (varies by route/demand)
How to Request	Typically via phone/managing booking	Online bid via invitation/website lookup	Phone or chat for cash tickets; online for some award tickets	Automatic (complimentary, by priority) or at airport (discounted)	Online during booking or via “Manage My Trip”
Confirmation	Confirmed at booking if space available	Notified up to 24 hours before flight (not guaranteed)	Confirmed at booking if “A” class available	Closer to departure/at airport (subject to availability)	Instant at time of purchase
Pros	High chance of confirmation; no extra cash/miles for certificate	Potential for lower cash cost than full First; flexible bidding	Good value, especially for lie-flat seats; uses miles not cash	Free or reduced cost for elites; recognizes loyalty	Guaranteed extra legroom/perks; more affordable than First Class
Cons	Requires top-tier status; limited number of certificates	Not guaranteed; outcome uncertain; miles earned on original fare	“A” fare availability can be scarce; requires miles	Subject to availability; lower priority for Gold vs. Platinum	Not First/Business Class; seat cost is non-refundable
Key Snippets	²	⁵	⁶	³	¹

This table consolidates information from various sources ¹ to provide a comparative overview, aiding passengers in selecting the upgrade path that best aligns with their resources and travel preferences.

Conclusion: Your Best Path to a Better Seat

Hawaiian Airlines offers a commendable range of options for passengers seeking to upgrade their travel experience. From the exclusive Pualani Platinum certificates and the chance-based Bid Up program to strategic mileage upgrades and the perks of elite status, there’s a method to suit various preferences and budgets. Even the more modest upgrade to Extra Comfort can significantly improve the journey.

The “best” path to a better seat ultimately depends on individual circumstances, including your HawaiianMiles balance, elite status level, budget, and tolerance for uncertainty. As Hawaiian Airlines continues its integration with Alaska Airlines, the specifics of loyalty benefits and upgrade processes may evolve. Therefore, it is always advisable to consult the official Hawaiian Airlines website for the most current information and to carefully weigh your options to make the Hawaiian journey as comfortable and enjoyable as the islands themselves.

May 15, 2025

Alaska Airlines Lounges: Locations & Amenities Explained

I. Introduction to Alaska Airlines Lounges

Airport lounges offer a welcome respite from the often-chaotic terminal environment, providing travelers with a space to relax, work, and refresh before their flights. Alaska Airlines, with its strong presence on the U.S. West Coast, operates a network of its own lounges, complemented by access to partner facilities for eligible members. These lounges are strategically situated in key Alaska Airlines hubs and aim to deliver a distinct hospitality experience, often infused with a Pacific Northwest flavor.

This guide provides a comprehensive overview of all dedicated Alaska Lounge locations, detailing their specific amenities, operating hours, and the various ways passengers can gain access. It will also cover the partner lounge network available to certain membership tiers. Alaska’s lounge access structure, featuring both a standard “Alaska Lounge” membership and an enhanced “Alaska Lounge+” membership with broader partner access, caters to different travel patterns and needs, reflecting a strategy to provide value to a range of loyal customers. Airlines invest in lounges not just for comfort, but to cultivate loyalty and enhance the overall premium passenger journey.

II. Alaska Lounge Locations and Hours

Alaska Airlines operates nine of its own lounges across several major U.S. airports. Below is a detailed list of these locations and their standard operating hours. It’s important to note that lounge pass availability can vary by location and capacity.

Airport (Code)	Location within Airport	Daily Hours	Day Pass Available?
Anchorage (ANC)	Concourse C, near Gate C-1	5:00 am – 1:00 am	Yes
New York (JFK)	Terminal 7, Mezzanine level, just above security	5:30 am – 8:00 pm	Yes
Los Angeles (LAX)	Terminal 6, Mezzanine level, near Gate 64	5:00 am – 11:00 pm	Yes
Portland (PDX) – Concourse B	Near the entrance to Concourse B	4:30 am – 12:30 pm	Yes
Portland (PDX) – Concourse C	Across from Gate C5	4:30 am – 10:30 pm	Yes
San Francisco (SFO)	Harvey Milk Terminal 1, across from Gate B6	5:00 am – 12:00 am	Yes
Seattle-Tacoma (SEA) – C Concourse	Mezzanine level, next to Gate C-16	5:00 am – 7:00 pm	Yes
Seattle-Tacoma (SEA) – D Concourse	Just beyond Security Checkpoint 4	5:00 am – 11:00 pm	Yes
Seattle-Tacoma (SEA) – North Satellite	Mezzanine level, above Gates N13–18	5:00 am – 11:00 pm	Yes

Source: Alaska Airlines.³⁴ Hours and day pass availability are subject to change.

Notably, Alaska Airlines is continuously investing in its lounge network. For example, the Anchorage lounge recently underwent an expansion, and a new, significantly larger lounge is planned for Portland (PDX) to open in 2026.³⁴ At New York’s JFK, Alaska Airlines is in the process of co-locating with Hawaiian Airlines and American Airlines in Terminal 8, which will involve changes to lounge access, including shared access to the Admirals Club and, for certain First Class passengers, the Greenwich Flagship Lounge.³⁵ Similarly, at LAX, Hawaiian Airlines has moved to Terminal 6 to co-locate with Alaska.³⁵

III. Standard Amenities at Alaska Lounges

Alaska Lounges are designed to provide a comfortable and productive environment, with a focus on reflecting the airline’s Pacific Northwest roots through their offerings.

Food and Snacks:

Guests can typically enjoy a rotating selection of fresh, seasonal food items throughout the day.36

Morning offerings often include popular choices like yogurt and granola, steel-cut oatmeal, and, famously, pancakes from a self-serve pancake machine.³⁶
Afternoon and evening selections may feature hearty soups, fresh salads, vegetables, cheeses, turkey, and crackers.³⁶

Beverages and Cocktails:

A wide array of beverages is available:

Complimentary soft drinks, a selection of teas, and freshly brewed coffee, often featuring Starbucks or Portland-based Stumptown Coffee Roasters, along with hand-crafted espresso beverages.³⁴
For guests 21 and older, lounges offer complimentary West Coast wines, local craft beers, and a variety of house spirits and custom-crafted cocktails, including Alaska’s well-known Bloody Mary.³⁴

Productivity Tools:

For those needing to work or stay connected:

Complimentary fast Wi-Fi is standard.³⁶
Ample and easily accessible power outlets are provided for charging devices.³⁴

Comfort and Relaxation:

Lounges are equipped for passenger comfort:

Seating options include Alaska’s custom-designed “Signature Loungers,” comfortable armchairs, and recliners.³⁴
Some newer or renovated lounges feature cozy fireplaces, such as the SFO Harvey Milk Terminal 1 lounge and the planned future PDX lounge.³⁴
Televisions are typically available for news and entertainment.³⁶

Concierge Services:

Lounge staff are often available to assist with flight-related inquiries, seat assignments, and other travel needs, providing a personalized level of service.36

The unique mix of amenities, such as the pancake machine, emphasis on local Pacific Northwest brews and coffee brands, and comfortable seating like the Signature Loungers, helps to create a distinct brand identity for Alaska Lounges. This approach differentiates them from more generic airport lounges and reinforces the airline’s regional heritage and commitment to a welcoming guest experience.

IV. Accessing Alaska Lounges: Who Gets In?

Access to Alaska Lounges is governed by a multifaceted set of rules, catering to lounge members, premium cabin passengers, elite status holders, and other eligible guests.

A. Alaska Lounge Membership:

Alaska Airlines offers two tiers of paid lounge membership 40:

Alaska Lounge membership: Priced at $595 annually ⁴¹, this provides access to all Alaska Lounges and The Plumeria Lounge in Honolulu for the member and up to two guests or immediate family (spouse/domestic partner and children under 21).³⁴
Alaska Lounge+ membership: Priced at $795 annually ⁴¹, this includes all the benefits of the standard membership plus access to nearly 90 partner lounges worldwide.³⁴
Eligible Alaska Airlines Visa Signature® or Visa® Business cardholders receive a $100 discount on the annual Alaska Lounge+ membership fee when purchased with their Alaska card.⁴⁰
To use a membership for entry, a valid same-day boarding pass on Alaska Airlines, a Oneworld member airline, or one of Alaska’s other global airline partners is required.⁴¹

B. First Class Passengers:

Passengers flying in First Class on Alaska Airlines may access the lounges based on their itinerary 40:

Complimentary access is granted to passengers on a paid or award First Class ticket if their itinerary includes at least one Alaska Airlines flight segment of 2,100 miles or more. This access applies throughout their same-day journey, including at connecting airports.
If flying First Class on shorter routes (less than 2,100 miles for any single segment) or if upgraded to First Class (via complimentary elite upgrade, miles, or paid upgrade), passengers can purchase a discounted day pass for $30, subject to space availability.
Importantly, First Class passengers accessing the lounge based solely on their ticket (without a separate membership) are generally not entitled to bring complimentary guests.⁴⁰

C. Elite Status Members:

Alaska Airlines MVP Elites:

MVP Gold 75K and MVP Gold 100K members may receive complimentary lounge day passes as part of their elite benefits or milestone rewards.⁴²
MVP Gold 100K members have the option to select an Alaska Lounge+ membership as one of their annual Choice Benefits.⁴⁰
Oneworld Emerald and Sapphire Members:

Access rules for Oneworld elite members from other airlines depend on how their status was earned and their itinerary.⁴⁰
Generally, Oneworld Emerald and Sapphire members whose status is not through Alaska Mileage Plan or American AAdvantage can access Alaska Lounges when flying on any Oneworld member airline on the same day, even for purely domestic itineraries.
Oneworld Emerald and Sapphire members who earned their status through Alaska Mileage Plan or American AAdvantage typically require same-day international travel on a Oneworld flight (to a destination outside of the U.S., Canada, or Mexico, with some variations) to access Alaska Lounges.

D. Day Passes:

Standard day passes can be purchased for $60 per person, subject to lounge capacity.⁴⁰
However, due to crowding, day passes are often not available for purchase at the busy Anchorage (ANC), Portland (PDX), and Seattle (SEA) lounges. They are more consistently offered at Los Angeles (LAX), New York (JFK), and San Francisco (SFO).⁴⁰
Active duty U.S. military personnel traveling on official orders booked via SATO can receive complimentary day passes. Other active duty military with valid ID may purchase a day pass at a discounted rate of $35.⁴⁷

E. Other Access Methods:

American Airlines Admirals Club members: Can access Alaska Lounges when departing on an Alaska Airlines or American Airlines flight on the same day.⁴⁰
Citi® / AAdvantage® Executive World Elite Mastercard® primary cardholders: Receive an Admirals Club membership, which grants access to Alaska Lounges under the reciprocal agreement.⁴⁰
Select Non-Oneworld Partner Elite Members: Elites from certain partner airlines, such as Hainan Airlines (Fortune Wings Platinum & Gold) and Icelandair (Saga Club Gold), may access Alaska Lounges when flying Alaska Airlines on the same day.⁴⁰
Club 49 Members: Alaska residents enrolled in the complimentary Club 49 program receive same-day access to an Alaska Lounge when flying through, to, or from Alaska on Alaska Airlines.⁴²

The complexity of these access rules stems from Alaska’s multiple partnerships and loyalty program tiers. Restrictions on day passes at high-traffic locations like Seattle, Portland, and Anchorage highlight the challenge of balancing member benefits with lounge capacity to ensure a quality experience.

V. Partner Lounge Network (for Alaska Lounge+ Members)

A significant benefit of the Alaska Lounge+ membership is access to an extensive network of nearly 90 partner lounges across the globe.³⁴ This greatly enhances the value for members whose travels frequently take them beyond Alaska Airlines’ own lounge footprint.

Key Partner Lounge Networks:

Partner Lounge Brand	Example Locations	Key Access Requirement (General)
American Airlines Admirals Club®	Numerous domestic and international locations including Atlanta, Boston, Chicago, Dallas, London, Los Angeles, Miami, New York (JFK, LGA), San Francisco, etc. ³⁴	Typically when arriving or departing that day on Alaska Airlines or American Airlines. Does not include Flagship Lounges. ³⁴
Qantas Club®	Locations across Australia (Adelaide, Brisbane, Melbourne, Sydney, Perth, etc.), plus select international spots like Auckland, Hong Kong, London, Los Angeles. ³⁴	Typically when departing that day on a Qantas operated or Hawaiian Airlines operated international flight. Does not include Qantas First Lounges. ³⁴
Select United Club℠	Chicago (ORD), Minneapolis (MSP), Philadelphia (PHL), Washington Reagan (DCA). ³⁴	Requires a ticket for same-day travel departing that city on Alaska Airlines, Hawaiian Airlines, or United Airlines. ³⁴
The Plumeria Lounge, by Hawaiian Airlines	Honolulu (HNL) – Terminal 1, Third Floor. ³⁴	Requires a ticket for same-day travel departing Honolulu on Alaska Airlines or Hawaiian Airlines. ³⁴
The Club LAS	Las Vegas (LAS) – Terminal 3 (near E2) and Terminal 1D. ³⁴	Requires a ticket for same-day travel departing Las Vegas on Alaska Airlines or Hawaiian Airlines. ³⁴
Escape Lounges – The Centurion® Studio Partner	Phoenix (PHX) – Terminal 3. ³⁴	Requires a ticket for same-day travel departing Phoenix on Alaska Airlines or Hawaiian Airlines; access up to 3 hours prior to departure. ³⁴
Aspire Lounge	San Diego (SAN) – Between Terminal 2 East security and bridge to T2 West. ³⁴	Requires a ticket for same-day travel departing San Diego on Alaska Airlines or Hawaiian Airlines. ³⁴

Source: Alaska Airlines.³⁴ Access rules and locations are subject to change; always verify with the airline or lounge operator.

General access to partner lounges usually requires a same-day boarding pass on an eligible airline, and guest policies can vary. It’s also important for Lounge+ members to carry their digital membership card, as it may be required for entry at partner locations. Due to airport layouts and TSA regulations, partner lounges may not always be accessible if they are located in a different terminal from the member’s departing flight.³⁴

VI. Guest Policies

Guest privileges are a valuable component of lounge access:

Alaska Lounge and Lounge+ Members: Can typically bring up to two guests or their immediate family (defined as a spouse or domestic partner and children under the age of 21) into Alaska Lounges when traveling together.³⁴ Some Reddit discussions suggest guests generally need a same-day boarding pass on an eligible airline, though enforcement may vary by specific lounge agents.⁴³
First Class Ticket Holders (without membership): As noted earlier, passengers accessing Alaska Lounges based solely on their First Class ticket do not receive complimentary guest privileges.⁴⁰
Oneworld Emerald and Sapphire Elites: When accessing lounges based on their Oneworld status, these members are generally entitled to bring one guest.⁴⁰

These guest policies are fairly standard within the airline industry but are crucial for members to understand to avoid any disappointment at the lounge entrance.

VII. Conclusion: Is an Alaska Lounge Visit or Membership Worth It?

Alaska Airlines Lounges provide a comfortable and amenity-rich environment, particularly appealing for travelers frequenting the U.S. West Coast. The standard food and beverage offerings, with a nod to local Pacific Northwest flavors, coupled with productivity tools and comfortable seating, make for a pleasant pre-flight experience.

The decision of whether an Alaska Lounge membership or a day pass is “worth it” depends heavily on an individual’s travel frequency, typical routes, cabin of travel, elite status, and whether they usually travel solo or with companions.

For the frequent Alaska Airlines flyer, especially one with elite status or an Alaska Airlines co-branded credit card (which offers a discount on Lounge+), a membership can offer significant value and comfort over the course of a year. The Lounge+ tier is particularly compelling for those whose travel extends to destinations covered by the partner lounge network.
For the occasional traveler, or someone who already has lounge access through other means (like a premium credit card with Priority Pass, or flying First Class on eligible routes), purchasing day passes on an as-needed basis (where available) might be more economical, despite the higher per-visit cost.
The value of the companion fare on the Alaska Airlines credit card can, for many, offset the card’s annual fee, and the additional $100 discount on Lounge+ membership further sweetens the deal for cardholders considering lounge access.

Ultimately, Alaska Airlines has curated a lounge experience that aligns with its brand identity, offering a reliable and welcoming space for its valued customers.

May 15, 2025